The Alameda Marina Master Plan wins Merit Award

June 24, 2019

The Alameda Marina Master Plan won a Merit Award for Comprehensive Plan from the American Planning Association, California Chapter, Northern Section.

“The purpose of the American Planning Association, California Chapter, Northern Section Awards Program is to encourage quality in planning and increase the public’s awareness of the planning profession through recognizing outstanding achievement in the planning field. Each year, the Northern Section bestows Planning Awards to honor the most outstanding efforts in planning in the Section. The program honors innovative plans and projects, distinguished APA members, and lay contributors to planning and achievements of the Northern Section.”

View The Award

Revised and Re-issued
Request for Qualifications
to operate a boatyard
and/or dockyard facility

April 3, 2019

This revised and Re-issued Request for Qualifications (RFQ) seeks submittals from fully qualified parties for the economically feasible design and operation of the Project. Location: Alameda Marina – Alameda, CA

Read the RFQ

Alameda City Council unanimously
approved the EIR and Master Plan
for Alameda Marina

July 12, 2018

The approval is the culmination of more than two years of true collaboration between the City, the community and the developer of the Marina.

Learn More

Alameda Sun
Letter to the Editor

July 9, 2018

“…dramatically improving the chances of people with disabilities and senior citizens to obtain suitable housing on the Island.

I urge City Council to give the project final approval.”

– Beth Kenny, Chair City of Alameda Commission on Disability

Read the letter

East Bay Times
Letter to the Editor

July 9, 2018

Plans will give marina back to residents to enjoy again. A letter by Casey Sparks.

Read the letter

AC Transit Endorsement
of the Alameda Marina Project (6C)

July 9, 2018

Read AC Transit’s endorsement letter for Item 6C in the Alameda Marina Master Plan.

Read Letter

Bay Area Council’s endorsement
for the Alameda Marina project

July 2, 2018

“The Bay Area Council endorses this project as a critical step in meeting Alameda and the region’s growing demand for housing.”

Matt Regan
Senior Vice President, Public Policy

Read the letter

Alameda Planning Board
Unanimously Approves
Alameda Marina Master Plan

May 30, 2018

In a 5-0 vote, the Alameda Planning Board unanimously approved the Alameda Marina master plan and adopted the EIR, moving the proposal forward to city council in July.

Thank you to the many who came out to share your voice and show support. After more than two years of community feedback and compromise, together with our city leaders and staff, we crafted a sustainable plan to create a Waterfront that Works!

AC Transit Endorsement
of the Alameda Marina Project (7A)

May 25, 2018

“This is a good project that is in line with other developments oriented toward AC Transit’s service in Alameda.” – Robert del Rosario, Director of Service Development and Planning, AC Transit

Read the letter

2018 Updated
Master Plan Proposal

May 23, 2018

View the updated Master Plan Proposal for Alameda Marina

View Plan

East Bay Letters:
Community Opinion

May 22, 2018

Thoughtful letter from Eric Gantos and Joanne Martin, owners of Hot Rod Shop Inc. titled Move forward with plans to redevelop Alameda Marina. The article is part of the East Bay Times Community Opinion section.

Read the letter

Bay Area Council’s

May 18, 2018

Read the Bay Area Council’s endorsement letter for the Alameda Marina Project

Read the letter

East Bay Times

March 8, 2018

Read an OpEd written by Alameda Marina Harbor Master, Paul Houtz –  “My Word: Alameda Marina draft EIR is practical plan that deserves support”

Read Article

2017 EIR Report Published

January 4, 2018

The City of Alameda has published the 2017 Environmental Impact Report for the Alameda Marina Project. Click the button below to view the report.

View Report

Alameda Marina Project Update

July 24, 2017

Planning Board Subcommittee Receives Feedback to Master Plan and PSI Board Member, Sabrina Svendsen, Clears Up Myths about Tenancy

Full Update

City of Alameda
Public Hearing

June 7, 2017

On Monday, June 12, the City of Alameda will hold a public hearing to consider changes to the Alameda Marina Master Plan to reflect the community’s feedback, and include improvements to the maritime commercial components of the plan and more effort to preserve opportunities for a future boatyard and some of the existing structures, including the graving dock. As a result of these changes, the updated Master Plan includes an additional 90 housing units, bringing the total number of new units to 760.

We hope you will come to this meeting to share your support for this revised plan and the added housing it will bring to Alameda.

Alameda Planning Board Public Hearing
Monday, June 12, 7:00 p.m.
Alameda City Hall
2263 Santa Clara Avenue, Alameda, CA

Click here for the Planning Board meeting details, as well as a downloadable version of the updated Alameda Marina Master Plan.

East Bay Times

July 15, 2016

Read an OpEd written by Pacific Shops, Inc. Chairman, Bill Poland –  “My Word: Alameda Marina Master Plan addresses housing needs.”

Read Article

July 2016
Master Plan

July 11, 2016

View the Master Plan for Alameda Marina and the accompanying letter submitted to the Mayor and City Council of Alameda. You can also view the EIR Project Description.

View Master Plan

SF Chronicle
Special Report

July 10, 2016

Rising reality—A regional response to bay’s encroaching waters.

Part One | Part Two


April 2016
Project Update

April 19, 2016

On April 19, the Alameda City Council conducted a workshop as a follow-up to the Vice Mayor’s referral about zoning for the Northern Waterfront and staff’s recommended guidelines for master planning. You can watch the meeting here. After hearing public comment, the Council discussed the guidelines and did not adopt any changes to the zoning, or special guidelines for property owners.

In advance of the April 19th Council hearing, Alameda Marina submitted this letter to the Alameda City Council.


A letter to the
Alameda City Council

February 22, 2016

Read the latest letter to the Alameda City Council regarding our plans for Alameda Marina

Download pdf


January 16, 2016

On January 16, 2016, Sean Svendsen resigned his position as President of Pacific Shops, Inc. (PSI). We wish Sean well with all future endeavors. PSI is still owned by the Svendsen Family Trust and Bill and Mary Poland Family Trust and Bill Poland remains chairman of the PSI board. 

Effective January 19, 2016, Brock de Lappe is no longer associated with Alameda Marina. We thank Mr. de Lappe for his years of service to the Marina.

Alameda Marina is pleased to name Paul Houtz as its new Harbor Master.  Paul has been involved with the Marina for more than four years and will lead a team, already in place at the Marina, with more than 60 years of combined experience in property and marina management.

January 2016
Project Update

January 7, 2016

On Thursday, January 7, 2016, an opinion piece by Bill Poland, chairman and shareholder of Pacific Shops, Inc. (the owner of Alameda Marina) ran in both the Alameda Journal and the print version of the Alameda Sun. Please read Mr. Poland’s editorial here.

November 19
Meetings Update

November 19, 2015

On Wednesday, November 18, we hosted tenants and neighbors of Alameda Marina for a series of exploratory meetings about the future of the marina. We thank everyone who came to these meetings – the first of a long series of conversations – and shared your thoughts. As promised, below are links to download the presentation we delivered, as well as the current lease agreement between the City of Alameda and the marina operators.

We will post future updates here on our website, as well as on our Facebook page. If you prefer to receive your news by email, please be sure to sign up on our Stay Informed page.

Thank you, Alameda Marina

Lease info

November 18
Meetings Schedule

November 17, 2015

As we explore opportunities to revitalize and restore Alameda Marina, our first step is to talk with our neighbors and the greater community about what is desired at this property.

Tenant Meeting #1
12-1:30 p.m.
Island Yacht Club, Alameda Marina

Neighborhood Meeting #1
7:00 – 8:30 p.m.
Island Yacht Club, Alameda Marina

More Updates coming soon

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